1. Campaign Overview
Background
- This campaign is designed to drive new Setel user acquisition and boost retention among motorcyclists by offering cashback rewards and campaign entries to encourage repeat fueling.
Objective
- To increase the number of new Setel users from the motorcyclist segment and enhance retention through rewarding repeat fueling, with the objective of fostering long-term loyalty.
Target audience
- Acquisition: New Setel users from the regular bike and luxury bike segments.
- Retention: Regular bike users, luxury bike users, existing active fuel motorcycle users
Campaign period
- This campaign is set to run from 19 March 2025 until 19 May 2025.
T&C link
2.Campaign Mechanics
1. |
Campaign mechanics: |
New Setel users need to download and register Setel app using a c-code ‘c-vroom’ and spend a min. of RM3 on RON95 via the Setel app to earn:
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2. | Retention mechanics: |
Existing Setel users can earn grand prize entries by making fuel purchases via the Setel app |
3. Frequently Asked Questions (FAQs)
No |
Questions |
Answers |
1. | What is the Vroom Vroom Raya Campaign? | The Vroom Vroom Raya Campaign is a promotional campaign organised by Setel Ventures Sdn. Bhd. ("Setel") to reward new and existing Setel users with cashback and entries to exciting prizes. |
2. | When is the campaign period? | The campaign runs from 19 March 2024 (12:00 AM) to 19 May 2024 (11:59 PM). |
3. | Who is eligible to participate? |
The campaign is open to all motorcycle users who meet the following criteria:
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4. |
How can new Setel users participate? |
New Setel users must:
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5. | What are the rewards offered for new Setel users? |
New Setel users who meet the above criteria will receive:
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6. | How will I receive my cashback? |
New Setel User:
Existing Setel User:
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7. | Can I receive the cashback multiple times? |
New users are eligible to receive cashback rewards once upon meeting the required spend criteria. After receiving the cashback, they will be automatically enrolled in the Vroom Vroom Raya Campaign, where both new and existing users can continue accumulating entries. Each participant can only win once for the weekly cashback prizes. However, for the Grand Prize, selection will be based on the total entries collected throughout the entire campaign. |
8. | How do existing Setel users participate? |
Existing Setel users can earn grand prize entries by making fuel purchases via the Setel app: |
9. | What is One-tap fueling, and how do I enable this feature? |
One-Tap Fueling is a feature offered by Setel that allows users to refuel their vehicles quickly and conveniently in 2 steps versus normal fueling. To enable the feature, please refer to this website https://www.setel.com/one-tap-fuelling |
10. | How do I enable the One-tap fuelling feature? | To enable the feature, please refer to this website https://help.setel.com/article/10215807641613/how-do-i-enable-one-tap-fuelling |
11. | Where can I learn how to pay for fuel using Setel Wallet? | Participants can learn how to pay for fuel using Setel Wallet by visiting this website: https://www.setel.com/features/fuel |
12. | Where can I learn how to pay for fuel using credit/debit cards? | Participants can learn how to pay for fuel using Setel Wallet by visiting this website: https://www.setel.com/add-bank-card |
13. | What is the bonus entry, and how does it work? |
If participants use One-tap fueling for your fuel purchase, you will receive an additional 5x bonus entries, on top of the standard entries earned.
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14. | What are the weekly prizes? |
Each week during the campaign period, winners will be selected to receive:
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15. | How will I know if I’ve won a weekly prize? | Weekly winners will be announced seven (7) working days after the end of each week on Setel’s official social media channels and in-app inbox. The full winners' list will be available on the Setel website: https://www.setel.com/promotions/vroom-vroom-raya |
16. | When will the weekly cashback be credited? | The cashback will be credited within 14 working days after the winner’s announcement. |
17. | What is the grand prize? | The campaign Grand Winner will receive RM5,000 Setel credit. |
18. | How will the grand prize be credited? | The RM5,000 Setel credit will be credited to the winner’s Setel Wallet. However, the winner must complete the e-KYC process in the Setel app before receiving the prize. If the wallet has an existing balance, the winner must withdraw it to comply with the maximum limit of RM5,000. |
19. | How is the campaign Grand Winner selected? | The campaign Grand Winner is selected based on the highest number of entries. The winner will be announced via livestream on Setel’s official social media channels within 13 days after the campaign ends. |
20. | Can I transfer my cashback to another user? | No, the cashback is non-transferable and cannot be exchanged for other items, cash, or credit. |
21. | What can I do if I have questions about the campaign? | Participant can check out our promotional page or contact our customer service via the live chat feature in the Setel app/website or at hello@setel.com. |
22. | Where can I read the full terms and conditions of the campaign? | You can read the full terms and conditions of the campaign at https://www.setel.com/wp-content/uploads/2025/03/Terms-Conditions-Vroom-Vroom-Raya-Campaign-1.pdf |
23. |
Do my weekly prize entries accumulate throughout the campaign? |
Yes, your weekly prize entries will accumulate throughout the campaign period for a chance to win the grand prize. If you are selected as a weekly prize winner, your entries will no longer be counted for the following weeks. However, your existing entries will still be valid for the grand prize. |
4. Source to Website
Please find the link to website : https://www.setel.com/promotions/vroom-vroom-raya
Comments
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